Engineering: keep client funnels accurate for marketing ops

Engineers' funnel stage updates don't reach marketing, causing stale segmentation and missed campaign targeting. Mirror funnel stage changes to the engagement tool so marketing has accurate segments.

Overview

When funnel updates don't reach marketing, campaigns run on stale segments and miss target audiences. This workflow ensures every funnel stage change flows into your engagement platform, letting marketing run accurately segmented campaigns. Engineering and marketing align faster, with fewer missed campaign targets.

Notable Features

Filter updates from internal users
Update customer records in engagement tool
Map funnel stage values consistently