Engineering: Keep campaign sends aligned to local hour

Engineering teams mislabel send times, causing mistimed campaigns and subscriber confusion. This workflow computes local hour and campaign month so marketing operations send at intended local times.

Overview

Mistimed sends erode campaign relevance and frustrate subscribers. By computing each recipient's local hour and campaign month before sends, engineering-led workflows ensure marketing operations release content at intended local times and reduce scheduling errors.

Notable Features

Calculate each recipient's local hour
Determine current campaign month automatically
Alert marketing ops on mismatches