Engineering handoff: keep new donors campaign-tagged in CRM

Engineers linking donation flows lose campaign tags on donors, creating marketing segmentation gaps. Adds tagged donor records to CRM so marketing can segment and measure.

Overview

Un-tagged donors create blind spots that break campaign segmentation and campaign measurement. This engineering-friendly flow converts every transaction into a tagged CRM contact so marketing segments donors and measures results reliably. Teams report faster campaign activation and zero missed follow-ups.

Notable Features

Capture transaction contacts instantly
Tag donors by campaign for segmentation
Create or update CRM contacts