Engineering: convert regional user signups into CRM leads

Sales reps miss regional leads when signups arrive without market attribution, causing delayed outreach and lost campaign tracking. This turns new users into attributed CRM leads so regional reps can start outreach promptly.

Overview

Missed regional attribution lets competitors respond first and stalls pipeline. This workflow converts regional signups into attributed CRM leads and routes them to the right owner, ensuring faster, correctly routed follow-up and clean campaign reporting.

Notable Features

Create attributed CRM leads
Route leads to regional owners
Attach campaign attribution tags