Engineering: Capture purchasers into targeted welcome journeys for marketing

Engineering teams leave Blueprint and Undergrad purchasers untagged, causing marketing to miss welcome outreach and stall onboarding. Tag each checkout into the messaging audience so marketing can enroll buyers in targeted welcome journeys.

Overview

When purchasers aren't tagged, welcome journeys go cold and onboarding momentum is lost. This flow makes every Blueprint and Undergrad checkout a tagged subscriber so marketing can start targeted welcome journeys immediately, protecting conversion momentum and eliminating missed outreach.

Notable Features

Tag buyers by purchased product
Create messaging subscribers from checkouts
Notify marketing of new purchasers