Engineering: capture incoming leads into your marketing funnel

Engineers lose leads that never become contact profiles, creating gaps in audience segments. This flow turns submissions into contact records so marketing starts targeted outreach.

Overview

Missed contact profiles create blind spots in your marketing funnel and hurt campaign targeting. This workflow ensures every incoming submission becomes a contact record, transforming raw leads into segmented audiences so marketing can launch targeted outreach with complete data.

Notable Features

Create contact records from submissions
Enrich profiles with form fields
Notify marketing when key leads arrive