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Enable engineers to capture abandoned carts into marketing audiences

Enable engineers to capture abandoned carts into marketing audiences

Engineers see abandoned carts slip past analytics, costing recoverable revenue. This flow captures those shoppers into your marketing audience so recovery campaigns reach them before interest fades.

Enable engineers to capture abandoned carts into marketing audiences

Overview

Abandoned carts often become lost sales when marketing lists lag behind site events. This workflow turns those events into actionable audience entries so recovery campaigns reach high-intent shoppers while interest remains, driving faster re-engagement and cleaner audience data.

Notable Features

  • Capture abandoned carts as leads
  • Add shoppers to marketing audiences
  • Trigger targeted cart recovery campaigns

Enable engineers to capture abandoned carts into marketing audiences