Education operations: attribute booked meetings to paid ads

Operations managers in education miss ad-source for booked meetings. This workflow fires conversion events to ad platforms on qualifying calendar bookings so marketing can attribute meeting sources.

Overview

Education operations often lose sight of which paid ads actually generate booked meetings, leaving marketing budget decisions guesswork. This workflow routes qualifying calendar bookings into your ad platform as conversion events, restoring campaign attribution and giving marketing visibility into which ads drive meetings.

Notable Features

Send conversion events on booking
Filter by meeting type and source
Attach UTM and attendee details