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Data scientists capture cohort selections as customer events

Data scientists capture cohort selections as customer events

Data scientists lose cohort choices in form responses, causing missed onboarding. This records each cohort selection as a customer event so marketing includes every participant in onboarding.

Data scientists capture cohort selections as customer events

Overview

Missing cohort selections create gaps in onboarding and campaign targeting, risking participants slipping through the funnel. This workflow captures each form choice as a customer event so marketing and program teams include every participant before cohorts begin. The result: manual reconciliation is eliminated and cohort funnels remain accurate.

Notable Features

  • Create customer events from form choices
  • Format cohort start dates automatically
  • Notify marketing of new cohorts

Data scientists capture cohort selections as customer events