Create visitor and event records from website webhooks
Create visitor and event records from website webhooks
Site behavior events arrive uncaptured, leaving marketing ops without session visitor context for targeting. Capture visitor profiles and events so campaign teams can act on intent same day.
Workflow preview:
Zap details:
Overview
If website events arrive as raw JSON, marketing ops lose session context that campaign managers need to segment audiences. This workflow guarantees visitor profiles and event histories are populated in your tables within minutes so campaigns can act on intent same day.