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Create structured lead records from raw webhook payloads

Your incoming prospect webhook payloads are inconsistent and leave leads unprocessed or malformed. Get parsed, validated lead records sent to your event endpoint so sales operations can act same day.

Create structured lead records from raw webhook payloads

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Overview

Unstructured webhook payloads generate engineering toil and let qualified leads slip through the cracks. This flow standardizes incoming lead data, validates it, and delivers a single, consumable event to your intake API so sales operations can start outreach the same day.

Create structured lead records from raw webhook payloads