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Create purchase event and update buyer profile in marketing

Create purchase event and update buyer profile in marketing

Your checkout purchase events don't reach marketing profiles, leaving buyers untagged and welcome sequences unmapped. Record the event and update subscriber properties so campaigns trigger same day.

Create purchase event and update buyer profile in marketing

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Overview

When purchase events don't reach your marketing contacts, welcome and retention campaigns miss buyers and opportunity to rebook or cross-sell is lost. This flow records purchases and updates profiles so campaign managers and sales ops can launch targeted journeys the same day.

Create purchase event and update buyer profile in marketing