Create profile and event records from incoming webhooks
Create profile and event records from incoming webhooks
Your webhook profile and event payloads arrive without linked identities, creating analytics gaps and segmentation errors. You get consolidated contact and event records for accurate segmentation.
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Overview
When profile webhooks aren’t recorded, segmentation and campaign targeting lose accuracy and slow go-to-market. This flow captures identity and event data and writes paired identify+track records so analytics and marketing teams have usable profiles within minutes.