Create or update prospect records from sponsored leads
Create or update prospect records from sponsored leads
Your sponsored form responses often arrive without marketing database context, leaving prospects untagged and follow-up delayed. Keep prospect records updated so teams act within minutes.
Overview
When sponsored form leads don't merge into your prospect records, campaign attribution breaks and reps lack context for outreach. This workflow creates or updates prospect records with campaign and creative context so managers and reps can act within minutes.