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Create or update CRM leads from checkout submissions

Create or update CRM leads from checkout submissions

Your checkout submissions arrive as raw webhooks without normalized customer or payment context, so reps can't triage or prioritize signups. That lets your team begin outreach the same day.

Create or update CRM leads from checkout submissions

Overview

When checkout payloads arrive as raw webhooks, support lacks the normalized context needed to triage and onboard quickly. This flow creates or updates CRM leads with normalized consent, payment, and UTM context so your reps can initiate outreach the same day and reduce onboarding lag.

Create or update CRM leads from checkout submissions