Create or update CRM lead from inbound replies

Inbound replies often aren't logged, leaving contact records incomplete. Reps get context for same-day outreach when lead records are created or updated and a follow-up task is added.

Overview

When inbound outreach replies aren't captured, reps chase incomplete details and follow-ups slip. This flow creates or updates lead/contact records and logs a completed activity so reps have the message context they need for same-day outreach.