Create normalized review records from reservation database rows
Create normalized review records from reservation database rows
Unnormalized reservation review rows create noisy data that breaks segmentation and reporting. Normalize and dedupe reviews into a single table for campaign targeting within minutes.
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Overview
Capture and standardize reservation review data so marketing can rely on a single source of truth instead of patchy spreadsheets. Your campaign managers will get clean, deduplicated review records within minutes, improving targeting and reporting readiness.