Create leasing lead record and notify leasing coordinator

Facebook lead submissions often contain messy phones and missing fields, delaying leasing follow-up. Leads are normalized, emailed to leasing staff, and stored hashed for audience matching same day.

Overview

Messy social leads slow leasing outreach and make ad matching unreliable; this flow cleans phone numbers, notifies leasing coordinators, and records leads including hashed identifiers for campaign reuse. Leasing teams can act the same day while marketing receives a ready hashed feed for audience matching.