Create inbound lead record from CRM webhook payload

Your CRM webhooks deliver deal and contact payloads with inconsistent fields, causing intake to stall. The integration creates standardized intake leads with mapped fields for faster routing same day.

Overview

If CRM webhooks arrive with inconsistent or unmapped fields, intake queues stall and reps lack context to act. This flow standardizes those payloads, posts complete lead records to your intake system, and writes back an intake reference to the deal so reps can qualify and route prospects same day.