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Create deal and add lead to marketing lists

Your lead submissions arrive as raw payloads, lacking routing and context that slow responses. The workflow captures each lead into CRM, a shared sheet, and your marketing list for same-day follow-up.

Create deal and add lead to marketing lists

Workflow preview:

Zap details:

Overview

Incoming web leads must be routable and visible to both campaign managers and reps; this flow converts raw submissions into a CRM deal, a reporting row, and a marketing subscriber. That means your teams get structured leads and internal alerts so outreach can happen the same day.

Create deal and add lead to marketing lists