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Create customer events from webhook payloads for analytics

Create customer events from webhook payloads for analytics

Your webhook payloads arrive as raw messages, leaving event and email data inconsistent and analytics missing key behaviors. You get consistent customer event records and audiences within minutes.

Create customer events from webhook payloads for analytics

Overview

When webhook payloads arrive as messy raw messages, campaign managers can't rely on behavior signals and audiences lag. This flow standardizes identifiers, builds consistent event records, and pushes them to your CDP so teams can refresh segments and act within minutes.

Create customer events from webhook payloads for analytics