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Create CRM lead from referral webhook and notify lender

Your referral submissions arrive via webhook but sometimes miss CRM capture, leaving loan officers without intake context. It creates a lead record and alerts the assigned lender within minutes.

Create CRM lead from referral webhook and notify lender

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Overview

When external referrals arrive outside your normal intake, loan officers and intake coordinators lack the context to act quickly; this flow captures each referral and creates a CRM lead while notifying the assigned lender. That means outreach can begin with full intake details within minutes, reducing missed follow-ups and improving response consistency.

Create CRM lead from referral webhook and notify lender