Create CRM lead from incoming webhook lead data
Create CRM lead from incoming webhook lead data
Incoming application webhooks lack structured lead records, leaving loan officers without contact context and slowing intake. It creates complete CRM leads so your team can follow up same day.
Overview
Inbound mortgage applications often arrive as raw payloads and stall intake. This flow turns each application webhook into a complete CRM lead and forwards the created ID to downstream systems, so loan officers can start outreach and intake the same day. Implementing this reduces manual entry and preserves lead momentum across your origination stack.