Create CRM inquiry case from incoming ad lead

You receive inconsistent inquiry fields from ad leads, causing slow qualification and manual fixes. Capture and normalize each inquiry so admissions coordinators can respond the same day.

Overview

Inbound ad leads often arrive with inconsistent fields and missing program context, creating manual clean-up and delayed outreach. This workflow converts each webhook submission into a normalized CRM case and a reporting row so admissions coordinators can respond the same day and campaign managers get immediate attribution.