Create conversion rows from postbacks for same-day reports
Create conversion rows from postbacks for same-day reports
Postbacks arrive raw with inconsistent timestamps, leaving managers without usable conversion records. Store normalized conversion rows in a central table so analysts can reconcile performance same day.
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Overview
If postbacks land as raw query strings, your reports stall and reconciliation drags. This flow captures, timestamps, and stores every conversion row into a central table so analysts can reconcile campaign performance and deliver same-day reports.