Create booking cancellation event for marketing and reporting
Create booking cancellation event for marketing and reporting
Canceled reservations aren't reaching marketing, so guests may still get campaigns. This routes cancellations into marketing so outreach is suppressed and reporting matches reality same day.
Overview
Cancellations that never reach marketing lead to wasted outreach and distorted revenue metrics. This flow ensures cancellation details feed your marketing system within minutes, stopping follow-ups and aligning daily reporting same day.