CMOs capture software purchasers into targeted ad audiences
CMOs capture software purchasers into targeted ad audiences
CMOs miss upsells when software purchasers aren't added to ad audiences. Add each recruiting-agency buyer to your custom audience so CMOs run targeted follow-ups quickly.
Overview
CMOs in software companies risk missed upsells and wasted ad spend when purchasers aren't added to audiences. This workflow captures every recruiting-agency buyer into your marketing audience, keeping campaigns tightly targeted, follow-ups immediate, and attribution clear.
Notable Features
- Add buyers to custom audiences
- Filter purchases by plan
- Segment buyers for tailored campaigns