Capture website visitors into retargeting audiences with ads
Capture website visitors into retargeting audiences with ads
Marketing coordinators lose high-intent visitors when site events don't feed ad audiences. This workflow sends visit events to your ad platform so audiences update and prospects stay targetable.
Overview
Marketing coordinators risk losing retargeting reach when website events aren't routed to ad audiences. This workflow keeps ad audiences fresh by delivering visit events to advertising platforms, eliminating stale audiences so prospects remain targetable while interest is high.
Notable Features
- Send visit events to ads
- Tag visitors by page and campaign
- Exclude converted customers from audiences