Capture webinar attendees as conversions for ad attribution
Capture webinar attendees as conversions for ad attribution
Marketing coordinators miss webinar attendee attribution when new contacts don't reach ad platforms. Send conversion events from attendee lists to ad platforms so marketing can attribute attendance.
Overview
Marketing coordinators struggle to prove which ads drove webinar attendance when attendee records and ad conversions aren't aligned. This workflow captures attendee signups and sends them as conversion events to your ad account, restoring attribution and enabling campaign optimization. The result is clearer performance signals and fewer missed attendee conversions.
Notable Features
- Send conversion events to platforms
- Hash attendee emails for matching
- Log events for auditability