Capture web leads as marketing events and enroll prospects
Capture web leads as marketing events and enroll prospects
Marketing coordinators miss website leads when form submissions go unrecorded, causing prospects to miss nurture enrollment. Recording submissions as marketing events ensures prospects enter nurture.
Overview
Unrecorded website leads create gaps in nurture enrollment and lost engagement for marketing coordinators. This workflow captures every submission as a marketing event and enrolls prospects into the right campaigns, eliminating missed follow-ups and letting coordinators focus on outreach.
Notable Features
- Capture web leads as events
- Enroll prospects into nurture campaigns
- Format lead fields consistently