Capture UTM and referral attribution for marketing managers
Capture UTM and referral attribution for marketing managers
Marketing managers lose accurate campaign attribution when contact forms drop UTM/referral data, skewing reporting and inflating ad costs. Maps UTMs to brand source records for consistent attribution.
Overview
Missing UTM and referral values make campaign performance opaque and drive inefficient ad spend. This workflow standardizes UTM/referral capture and maps leads to your brand source records so marketing managers get consistent attribution and cleaner campaign reports.
Notable Features
- Extract UTM and referral parameters
- Lookup brand marketing source records
- Update CRM and reporting fields