Capture referral bookings for construction marketing
Capture referral bookings for construction marketing
Marketing coordinators in construction lose referral attribution when bookings are left in silos. Record referral bookings to a central table so marketing can attribute sources and prioritize outreach.
Overview
Referral bookings that live in silos leave construction marketing blind to campaign ROI and slow outreach prioritization. This workflow centralizes referral-sourced bookings into a single tracking table so marketing can attribute sources, prioritize outreach, and stop losing referral credit.
Notable Features
- Write referral bookings to tracker
- Flag bookings from referral sources
- Notify marketing of new referrals