Capture PPC phone leads for marketing ops and sales
Capture PPC phone leads for marketing ops and sales
Marketing ops lose PPC phone leads when first calls go unlogged, causing missed follow-up and broken attribution. This creates CRM leads from those calls so sales have contact records and attribution stays intact.
Overview
Missing first PPC phone calls costs follow-up and muddles campaign ROI for marketing ops. This workflow captures initial PPC calls into your CRM and alerts sales so contact records and attribution are complete; customers report faster lead handoffs and cleaner records.
Notable Features
- Create CRM lead from phone call
- Attach call recording and campaign tags
- Notify sales reps of new lead