Capture offline MQL conversions for accurate ad attribution
Capture offline MQL conversions for accurate ad attribution
Campaign managers lose attribution when offline MQLs aren't sent to ad platforms, skewing campaign ROI. Record an offline conversion at MQL so campaigns get credited and can be optimized.
Overview
Offline MQLs that never reach ad platforms leave campaign managers optimizing on incomplete data and misallocating spend. This workflow records an offline conversion when a contact becomes MQL and delivers it to your ad platform, restoring attribution so campaigns can be optimized with complete signals and missed conversions are eliminated.
Notable Features
- Send conversion events on MQL
- Map CRM fields to ad platforms
- Filter duplicates by email before sending