Capture offline conversions and click IDs for marketing ops
Capture offline conversions and click IDs for marketing ops
Marketing ops lose attribution when offline enquiries lack click IDs, causing mismeasured campaigns and wasted spend. Send enquiries with click IDs, predicted conversion and expected profit to your tracking endpoint so analysts receive attributable conversions.
Overview
Offline enquiries without click IDs blind campaign measurement and waste ad spend. This workflow ensures enquiries carry click IDs, predicted conversion and expected profit into your tracking endpoint, restoring attribution so analysts get the conversion signals they need to optimize campaigns.
Notable Features
- Send offline conversions to tracking
- Attach click IDs to records
- Add predicted conversion and profit