Capture new info-session registrants into nurture campaigns for higher ed

Marketing coordinators miss prospective Master of International Business applicants when info-session signups go untagged, causing missed follow-ups. This adds registrants to campaign lists so nurture starts.

Overview

Admissions marketing risks losing applicants when info-session leads get buried in manual workflows. This workflow captures every registrant into targeted campaign lists and notifies marketing ops so personalized nurture begins, and teams report faster first touch with fewer missed follow-ups.

Notable Features

Add registrants to campaign lists
Notify marketing ops on new signups
Tag registrants with program interest