Capture lead source data for business owners' contact forms

Business owners lose leads when forms lack UTM or referrer, causing misrouted follow-ups. Classify referrer, medium, and campaign so marketing and sales get consistent lead-source fields.

Overview

Missing UTM and referrer data leaves leads misattributed and follow-ups misprioritised. This workflow ensures every form submission carries a standardized lead-source label so marketing and sales receive accurate attribution and can prioritize outreach, resulting in faster follow-up and fewer misattributed leads.

Notable Features

Classify leads by referrer and UTM
Populate lead-source fields in CRM
Notify sales and marketing on leads