Capture hashed signups for better marketing attribution now
Capture hashed signups for better marketing attribution now
Campaign managers lose signup attribution when emails can't be stored, fragmenting paid audiences. Send hashed identifiers and sign-up events to analytics so marketing builds accurate audiences.
Overview
Marketing loses audience accuracy when signups arrive without pseudonymous IDs. This workflow ships a hashed identifier and sign-up event into your analytics stack so marketing can build reliable audiences and attribute acquisition; teams report faster attribution and no missed audience updates.
Notable Features
- Hash user emails on signup
- Send sign-up events to analytics
- Populate audiences for campaigns