Capture donation transactions for marketing attribution and reporting
Capture donation transactions for marketing attribution and reporting
Marketing coordinators lose donation events in analytics, creating gaps in campaign attribution and flawed fundraising reports. Route every donation to analytics so fundraising and marketing coordinators see timely attribution.
Overview
Missed donation events create blind spots in campaign ROI and slow fundraising decisions. This workflow routes every donation into your analytics platform, closing attribution gaps and surfacing reliable donation metrics so marketing and fundraising coordinators can optimize campaigns with confidence.
Notable Features
- Send donation events to analytics
- Map campaign attribution fields automatically
- Deduplicate transactions before sending