Capture consumer goods test signups and utm attribution

Growth marketing managers at consumer goods brands lose test signups and utm data, muddying campaign attribution. This logs each email and utm to a central sheet so growth can compare variants.

Overview

Consumer goods growth teams lose clear attribution when test signups slip, which leads to wrong optimizations and wasted ad tests. This workflow centralizes every submitted email and utm field into one spreadsheet, eliminating lost test signups and enabling faster variant analysis. Growth leaders get cleaner attribution and fewer missed optimization opportunities.

Notable Features

Record submitted emails and utm
Append page variant and source
Notify growth ops on signups