Capture campaign attribution and session data from forms
Capture campaign attribution and session data from forms
Marketing coordinators lose vendor matches when UTM/session fields drop from forms, breaking attribution. Capture UTM, session and vendor IDs into claims so analysts reconcile ad sources.
Overview
Marketing coordinators often lose vendor matches when attribution fields drop out of form data, leaving reconciliation unreliable. This workflow captures and normalizes UTM, session and vendor IDs into vendor-claim records, giving analysts reliable channel reporting and far fewer lost attributions.
Notable Features
- Preserve UTM and session fields
- Create vendor-claim records on submit
- Normalize campaign and channel labels