Capture and link guardian contacts from registration forms

Marketing coordinators miss registrants when guardian contacts from registration forms aren't linked. It matches or creates guardian records and links them to registrants so marketing reaches families reliably.

Overview

Missed or unlinked guardian contacts cause outreach gaps and lost program engagement for marketing. This workflow captures, matches, and links parent/guardian contacts at form submission so marketing reliably reaches families and starts outreach within minutes. Cleaner contact lists mean fewer lost registrants and more consistent outreach.

Notable Features

Match submissions to guardian records
Create or update contact records
Tag families for targeted outreach