Capture ad-call conversions and preserve media attribution
Capture ad-call conversions and preserve media attribution
Marketing coordinators lose ad-call attribution when caller data isn't shared, risking wasted ad spend. It hashes caller IDs and sends events to your ads platform so conversions are captured.
Overview
When caller-level events don't reach ad platforms, paid campaigns underreport conversions and media budgets lose clarity. This workflow captures and hashes caller identifiers, forwards conversion events to your ads platform, and preserves attribution so marketing coordinators can trust campaign performance and act on real conversions.
Notable Features
- Hash caller identifiers securely
- Send conversion events to ads
- Filter non-ad calls before sending