Business owners keep user BMRs updated for personalization

Business owners see personalization fail when BMR isn't updated, causing off-target messages. Saving BMR as a user event ensures marketing and coaches personalize outreach with current metrics.

Overview

Stale body metrics break personalization and waste campaign attention for marketing-led businesses. This workflow calculates BMR on every profile change and records it as an event so marketing and coaching teams always target users with current metrics and reduce off-target messaging.

Notable Features

Calculate BMR when profile changes
Save BMR as a user event
Populate BMR field in profile