Business owners: keep offline purchases attributed
Business owners: keep offline purchases attributed
Business owners miss attribution when won CRM opportunities aren't reported, wasting ad spend. This flow forwards won deals with hashed IDs to ads so marketing attributes purchases.
Overview
Missed offline attribution makes ad spend inefficient and hides which campaigns truly drive revenue. This workflow turns every won opportunity into a privacy-safe purchase event in ad platforms, so marketing can attribute purchases and reallocate budget to converting campaigns. Leadership gets clearer campaign ROI and less manual reconciliation work.
Notable Features
- Send won opportunities to ad platforms
- Hash customer identifiers for privacy
- Map sale value and currency