Broadcast IT: keep product insights current in analytics

IT at broadcast media firms miss product insight updates in analytics sheets, creating stale dashboards. Push DB changes into the analytics sheet so product managers and analysts see current records.

Overview

Stale product insights drive bad programming and monetization choices for broadcast teams. This workflow routes database changes into the analytics spreadsheet so product managers and analysts work from current records and near real-time dashboards reflect updates.

Notable Features

Create or update spreadsheet rows
Match insights by unique id
Format fields for reporting tools