Assign funnel key to MQL records in table
Assign funnel key to MQL records in table
Your MQL records arrive without funnel keys, so marketing ops and SDRs can't route prospects correctly. This adds the correct funnel key to each MQL so outreach happens the same day.
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Overview
MQLs that lack routing keys create handoff friction and slow outreach. This flow ensures every qualified lead is labeled with the right funnel key so SDRs and AEs see and act on prospects the same day, improving handoff clarity and timeliness.