Adjust first sales touch date for Friday MQLs
Adjust first sales touch date for Friday MQLs
MQLs recorded on Fridays push first-touch targets past the weekend and stall SDR outreach. Shifting first-touch earlier by 48 hours keeps cadence and gets reps contacting prospects before Monday.
Workflow preview:
Zap details:
Overview
When MQLs land on Fridays, follow-up windows often slip into the next week and reps lose momentum. This flow shifts first-touch deadlines 48 hours earlier so SDRs reach prospects before Monday and preserve conversion cadence.