Add webinar registrants to CRM with formatted phones

Your webinar registrations lack normalized phones and CRM context, causing reps to verify contacts manually. You get cleaned phones and created or updated leads so reps reach attendees same day.

Workflow preview:

Zap details:

Overview

Webinar signups commonly arrive with messy phone formats or no CRM context, forcing reps into manual clean-up and slow follow-up. This flow standardizes phones, finds or creates CRM leads, and gets clean leads into reps' queues within minutes so outreach happens same day.