Add updated subscriber records to your marketing list

Your subscriber updates have inconsistent birthday and name parts, causing audience segments to fall out of sync. It adds normalized birthday and name fields so campaigns hit right lists before sends.

Add updated subscriber records to your marketing list

Overview

Subscriber records that arrive with split or inconsistent birthday and name parts break segmentation and delay targeted sends. This flow normalizes those fields and updates your marketing list so campaign managers can launch targeted outreach on schedule.

Add updated subscriber records to your marketing list